![]() The result is Lofite, a smart device that doesn’t rely on a smartphone, a revolutionary take on your morning alarm designed to get the phone out of the bedroom. Taking the knowledge he gained, he applied the IDEO research methodology to conduct studies on actual consumers sleeping and waking habits, while also working with specialists within the breathwork and meditation sphere to create the most intuitive and reliable product possible. Additionally, it boasts a noise machine with an extensive selection of colored noises, including white, brown, red, gray, blue, and pink. After a few flawed attempts, an app that sent rewards for reduced screen time and a digital detox kit filled with health/wellness brands, Matt collected enough market research and feedback to hone in on one object that would be most helpful to consumers: the alarm clock. Loftie: Loftie offers a variety of calming soundscapes and alarms, ranging from ethereal tones to natural sounds. Shop Now Featured in I fall asleep quicker because I'm no longer shoving my screen in my face before hitting the pillow 'The two-phase alarm starts off gently to ease you awakeit's less aggressive than the one that's on your phone.' 'The Loftie Clock can fool you into thinking you're waking up of your own accord every morning. ![]() Avail 15 off all Loftie products (except refurbs). There are settings for breathwork and sound baths. Loftie is the no-excuses alarm clock that can make that sweet dream a reality. Matt couldn’t escape this trending desire for tech/life balance, so he started brainstorming solutions. Sleep deeply, wake up refreshed, and kick the smartphone out of the bedroom. The Loftie alarm clock has other uses too: namely, helping you fall asleep from all the screen-stimulation you’ve endured throughout the day. At the same time, he noticed his friends and colleagues doing things like deleting Instagram for the weekend, only to reinstate it again on Monday. He participated in studies that promoted a healthier lifestyle, like digital detoxing and sakara diets. ![]() ![]() In 2019, he began working on the project that eventually became Loftie at the design firm IDEO where he was an Entrepreneur in Residence. Description Loftie is a thoughtfully connected alarm clock designed to help people break up with their smartphone alarms and get more sleep. Matt Hassett, Founder of Lofite, has always been an entrepreneur. ![]()
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